Linking climate change to Human rights
During late 2019 I partnered (within a team) with the Danish branch of Amnesty International to develop a marketing campaign aiming to increase Amnesty’s brand awareness with regards to their actions towards the “fight” against climate change.
This project took 4 weeks to complete and included everything from research and ideation until the production of the pieces of content to be presented to our target audience. These content pieces included facebook add videos, a campaign video, a 360º video, and a website, among other things.
My efforts were more focused on the early ideation phase, video production, and video editing.
Even though Amnesty International is one of the biggest NGOs in the whole world, there are still a lot of people who don’t know about their movements, especially concerning climate change and global warming.
This project aims to persuade people to join the fight against climate change by reducing their meat consumption while raising brand awareness for Amnesty International. To achieve this goal, the group designed a marketing campaign focused on the end-user that centers around the paradox of behavioral change.
Most commonly, people associate Amnesty International with their efforts regarding equal human rights because generally, this is what this NGO stands for.
Nonetheless, the pressing pressure for taking climate action sparked the interest to also associate this worldwide organization to this matter.
To ensure our message is accepted by everyone in Amnesty’s current supporters’ community, this project focuses on showing the implications of climate change on Human rights and how everyone can help us drift away from the climate crisis.